BUS6600: M6 - Quiz | Score for this quiz: 100 out of 100 | Submitted Feb 22 at 7:48am ... ...

BUS6600: Survey of Business Concepts

M6 - Quiz
Started: Feb 22 at 5:36am

 
Question 1                                    4 pts
Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

• direct
• multilevel
• downline
• nonprice

 
Question 2                                    4 pts
__________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

• LAST (land-air-sea transport)
• Multilevel
• Intermodal
• Flexmode

 
Question 3                                    4 pts
About __________ of the costs of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

• 30 percent
• 25 percent
• 75 percent
• 90 percent

 
Question 4                                    4 pts
Which firm would be most likely to use a selective distribution strategy for its products?

• maker of snack foods such as potato chips and pretzels
• maker of kitchen appliances
• newspaper publisher
• luxury RV manufacturer

 
Question 5                                    4 pts
QuickStop sells a variety of grab-and-go snack items to small retail stores. The fact that it sells only to other firms and not to consumers indicates that QuickStop engages only in

• pure retailing.
• mass marketing.
• wholesale sales.
• online retailing.

 
Question 6                                    4 pts
According to the box “Spotlight on Small Business,” __________ has/have made it easier for doctors and patients to connect outside of the traditional doctor’s office.

• demographics
• kiosks
• technology
• logistics

 
Question 7                                    4 pts
Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

• able to reach more destinations.
• lower in cost.
• faster.
• more dependable.

 
Question 8                                    4 pts
A(n) __________ distribution strategy uses only one retail outlet in a given geographic area.

• exclusive
• solitary
• restrictive
• selective

 
Question 9                                    4 pts
Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) __________ distribution strategy for their products.

• intensive
• selective
• exclusive
• restrictive

 
Question 10                                    4 pts
Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer are known as

• channel captains.
• truck jobbers.
• drop shippers.
• merchandise agents.

 
Question 11                                    4 pts
When firms manage the return of goods from consumers either because they are defective or for recycling purposes, they are involved in

• inbound logistics.
• factory processes.
• retail intermediaries.
• reverse logistics.

 
Question 12                                    4 pts
One way a store selling home medical equipment might add __________ utility is to provide convenient delivery and setup to customers.

• form
• conditional
• time
• possession

 
Question 13                                    4 pts
Which form of advertising offers the greatest potential for meaningful interaction between buyers and sellers?

• online advertising
• radio
• product placement
• infomercials

 
Question 14                                    4 pts
__________ encourages people to tell other people about goods or services they have enjoyed.

• Personal selling
• Publicity
• A virtual trade show
• Word-of-mouth promotion

 
Question 15                                    4 pts
Which statement is the most accurate depiction of advertising?

• Advertising does not really provide information to consumers; it merely persuades consumers to buy advertised products.
• Consumers don't remember good advertisements.
• Word of mouth is the most effective form of advertising.
• Advertising helps pay for production costs of newspapers and magazines.

 
Question 16                                    4 pts
Which statement is the most accurate assessment of promotion?

• Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.
• Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
• The Internet changes the focus of promotion from "working with" to "promoting to" customers.
• New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.

 
Question 17                                    4 pts
Future promotional efforts will likely be

• similar to promotional efforts today.
• less interactive and more persuasive.
• custom-designed to reach smaller audiences.
• targeted at larger audiences.

 
Question 18                                    4 pts
A __________ is designed to allow B2B buyers to see products online 24/7 without having to leave their office.

• television infomercial
• direct mail promotion
• virtual trade show
• marketing portfolio

 
Question 19                                    4 pts
The effectiveness of direct mail advertising suffers from

• its inflexibility.
• its inability to target specific markets.
• the consumer perception that it is junk mail.
• the limited length of the message.

 
Question 20                                    4 pts
Two-way communication between businesses and customers becomes easier by using

• mobile marketing.
• social media.
• product placement.
• viral marketing.

 
Question 21                                    4 pts
Which characteristic helps explain the popularity of infomercials?

• ability to clearly demonstrate the product's benefits
• use of an inexperienced salesperson who is believable
• interactive nature of the presentation
• impact of favorable government testimonials on potential buyers

 
Question 22                                    4 pts
__________ refers to such tactics as paying people to say good things about a product online or setting up multilevel selling schemes that reward people for directing their friends to a company's website.

• Trade show advertising
• Viral marketing
• Direct mail
• Demographic analysis

 
Question 23                                    4 pts
A good public relations program recognizes that the

• firm must be independent of production and service activities.
• media are not to be trusted since they profit by selling bad news.
• firm must be willing to make changes in its policies and procedures.
• company must not admit fault.

 
Question 24                                    4 pts
Which statement about sales promotion is most accurate?

• Sales promotions are targeted both internally and externally.
• Sales promotion efforts are directed exclusively at nonprofit organizations.
• The only goal of sales promotion activities is to create consumer awareness.
• Dealers are inappropriate targets of sales promotion activities.

 
Question 25                                    4 pts
In evaluating the best advertising medium to reach a specific target market the clear choice is

• direct mail.
• network television.
• cable television.
• newspapers.